LUCKY STRIKE: ORIGINAL TASTE PRODUCT AV
Client: British American Tobacco Bangladesh
Year: 2022
Timeline: 5 days
I was approached with a unique request just five days before the launch of Lucky Strike Original Taste. The client decided the ongoing Product AV being developed by another agency lacked the desired tone and energy for the brand. I was tasked with creating a new version of the Product Video within this tight timeframe.
To ensure a faster feedback loop and minimal render time, I opted for a workflow using real-time rendering with the Element 3D plug-in in After Effects. The mograph elements were pre-animated in Cinema 4D, and was baked and imported into After Effects through Element 3D. While this approach compromised some visual fidelity compared to physically accurate rendering, it allowed us to meet the product launch deadline and incorporate feedback in this short period.
A compromise on image fidelity meant the focus was even more on enhancing the motion design elements, kinetics, sound design, and overall flow of the AV to deliver the desired energy and brand experience.
I'm pleased to share that the final AV exceeded client expectations, earning compliments and commendations for the project.
Responsible for: Sole delivery (storyboard, art direction, voice-over script3D model, materials, animations, motion graphics, lighting, rendering, compositing, editing, audio)
